McCafe Brand Challenge:
McCafé came to 4media group on January 14 and asked us to book and produce a Satellite Media Tour. The catch? All interviews needed to air before January 17, otherwise known as ‘Ditch New Year’s Resolutions Day.’
The Dynamik Solution:
4media moved quickly to secure Millennial life coach, entrepreneur and influencer Chelsea Krost as the host of the Tour and started booking immediately. An Audio News Release and an AP sponsored content article paired with paid amplification tactics were distributed in conjunction with the Satellite Media Tour.
Campaign Success:
20M+
Impressions
11M+
Total Audience
25 Interviews
7 in top 50 markets
McCafe Brand Challenge:
McCafé came to 4media group on January 14 and asked us to book and produce a Satellite Media Tour. The catch? All interviews needed to air before January 17, otherwise known as ‘Ditch New Year’s Resolutions Day.’
The Dynamik Solution:
4media moved quickly to secure Millennial life coach, entrepreneur and influencer Chelsea Krost as the host of the Tour and started booking immediately. An Audio News Release and an AP sponsored content article paired with paid amplification tactics were distributed in conjunction with the Satellite Media Tour.
Campaign Success:
20M+
Impressions
11M+
Total Audience
25 Interviews
7 in top 50 markets